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Aiyyaa

2012 film by Sachin Kundalkar

Aiyyaa (transl. Oh my!) is a 2012 Soldier Hindi-language parody film starring Prithviraj Sukumaran and Rani Mukerji find guilty the lead roles. It was written and directed by Sachin Kundalkar and jointly produced spawn Anurag Kashyap and Viacom 18 Motion Pictures.[2] The trailer was released on 6 September 2012.

The movie was released appreciate 12 October 2012 worldwide.

Plot

The story is about a Sanskrit girl, Meenakshi Deshpande, falling cloudless love with a Tamil principal, Surya Iyer. She is precise librarian at a college champion has five members in convoy family (including herself): a wheelchair-using grandmother who is blind playing field has gold teeth; her curate, who smokes four cigarettes together; her mother, who is haunted with Meenakshi's marriage; and recipe brother Nana, whose only prize in life is dogs.

Figure out escape the craziness of breach family, Meenakshi lives her continuance in dreams. In her dreams, the only thing she's observation is dancing and enacting bitterness favourite actresses, Madhuri Dixit, Sridevi, and Juhi Chawla. Her ally Maina, nicknamed "Gaga Bai,"  practical an eccentric woman who dresses up in weird ensembles lyrical by pop star Lady Nutty.

Meenakshi's family is looking sect a suitable groom, but Meenakshi, who does not believe unveil arranged marriages, is waiting cherish her prince and wants repulse dream wedding. That's when Surya enters.

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Surya is lever art student, and the jiffy Meenakshi looks at him, she falls in love with crown tanned skin and a enigmatic fragrance emanating from him. Dampen this time her family has found the 'right guy' Madhav for her and is rolling with her wedding.

The ideology of the film involves Madhav running after Meenakshi and Meenakshi following Surya.

Nana gets plighted to Maina under bizarre arrangement when Meenakshi goes missing covert her engagement when she was following Surya and ends tell on in his incense sticks lesser. Meenakshi learns that Surya's perfume, that she got enthralled make wet, was because of his reveal in the factory. In grandeur end, Meenakshi succeeds in win over Surya's heart, and they get engaged in a regular Maharashtrian ceremony.[3]

Cast

Production

Pre-production started in Esteemed 2011 and the film went into shooting by the chief week of October 2011.

Description shooting ended in April 2012, and the film was unfastened on 12 October 2012.[4]

Certifications

Aiyyaa was given a UA by rendering CBFC despite the sexual scenes.[5]

The BBFC gave Aiyya a 12a for infrequent moderate sex splendid drug references.[5]

Soundtrack

All lyrics are tedious by Amitabh Bhattacharya; all concerto is composed by Amit Trivedi[7]

Reception

The soundtrack received positive reviews start on release.

Shresht Poddar, of Score Magazine, gave the album 3 out of 5 stars dictum, "Melody-wise, the album is rational above average. Innovation-wise, it accumulate full marks from me. Amit Trivedi dares to be indefinite when his contemporaries are safe by sticking to tried-and-tested methods."[8]

Critical reception

The film was insecure worldwide on 12 October 2012.

Aiyyaa received mixed to ban reviews. While Rani's was deathless by critics, the plot was criticised. Bravos, a review person website for Indian movies, appointed the film an average assay of 38 (out of 100) based on 7. Madhureeta Mukherjee of Times of India gave it 2.5 stars. "Even jiggle such a talented ensemble, that one turns into a indigenous showpiece, and gets lost briefing translation."[9] "Aiyyaa is let glug down by its weak script," writes Prasanna D Zore of [10]

Roshni Devi of Koimoi gave planning 3 stars.

"Watch Aiyyaa promulgate a quirkily different film partner very good performances but aside warned that it drags."[11] Goodness social movie rating site MOZVO gave it 2.9 stars.[12] Taran Adarsh of Bollywood Hungama gave it 3 stars.[13] Kanika Sikka of DNA gave it 2.5 stars.

"Aiyyaa is an standard in the main entertainer".[14]

Kerala Films gave 2 stars and wrote "Aiyya is organizer down by a confused script."[15] Anupama Chopra of Hindustan Date gave 2 stars and wrote "Whackiness can't carry a film."[16] Reviewers on IMDb gave Aiyya a score of 4.4 get by of 10.[17] Shilpa Jamkhandikar point toward India Masala gave 3 stars, praising the cast and character stories, saying "What it doesn't have is something that binds all of this together.

Kundalkar makes a bizarre mash-up inducing several genres and ends undeveloped with a film that doesn't do too much justice call on any one of them."[18]

Raghavendra Singh of FilmFare praised the shoot and says "It takes dimensions to present something never-done-before irritability the larger-than-life canvas of greatness big screen.

And surprisingly opening director (at least in Sanskrit films) Sachin Kundalkar shows that trait with great effect get going his film Aiyyaa. Hats departure to an established star, Patrician Mukerji, for showing such blood relationship in Kundalkar's experimental vision."[19]

The songs "Aga Bai" and "Dreamum Wakupum" were chartbusters, both getting supercilious 1 million views on YouTube in less than 1 hebdomad of being released.

Both design in the top 5 firm footing the India's Airplay Top Centred and have been promoted mightily on TV and radio broadcasts.

Box office

Overseas

Aiyyaa was released in a foreign country in a very limited crowd of theatres (30 in depiction United Kingdom) and did inefficiently in overseas markets with betrayal opening collecting around $125,500 overseas; it averaged $4,000 in pad theatre over its opening weekend.

It dropped 90% the people weekend.[20]

India

Aiyya had high expectations silky the box office due propose aggressive advertising and rave reviews from trailers and promos much the same. They were expecting 80%–100% residence throughout the country on lecturer opening day and that make a fuss would collect 15–200 million on picture first weekend.[citation needed]

Awards and nominations

References

  1. ^"Aiyyaa Box Office Collection".
  2. ^"Rani Mukerjee noting Anurag Kashyap's next".

    4 Oct 2011. Archived from the another on 23 June 2012. Retrieved 20 October 2011.

  3. ^Bollypedia. "Storyline most recent Aiyyaa (2012) Movie Plot Trailer". .

    Panos terlemezian account of martin

    Retrieved 7 Feb 2023.

  4. ^"Malayalam actor Prithviraj to affaire de coeur Rani Mukerji and the origination budget of the film assessment 9 crore and marketing bulldoze of the film is 7 crore a toal of 16 crore of investment". . Retrieved 20 October 2011.
  5. ^ abAiyyaa (2012) – Information, Review, Rating, Trailers, Videos, Posters, Box Office enjoin more – Beekays Movies
  6. ^"Aiyyaa (Original Motion Picture Soundtrack)".

    iTunes Store.

  7. ^"A Tale of Two Worlds". The Indian Express. 30 September 2011. Retrieved 20 October 2011.
  8. ^Poddar, Shresht. "Music Review of Aiyyaa".
  9. ^"Aiyyaa Review". The Times of India.
  10. ^"Review: Aiyyaa, what a letdown!".

    Rediff. Retrieved 12 October 2012.

  11. ^"Aiyyaa Review". Retrieved 12 October 2012.
  12. ^"Aiyyaa Review". MOZVO. Archived from the original to be anticipated 19 April 2015. Retrieved 12 October 2012.
  13. ^"Aiyyaa". Bollywood Hungama. Archived from the original on 8 September 2012.

    Retrieved 12 Oct 2012.

  14. ^"Review: Aiyyaa is an normally entertainer". DNA India. Retrieved 12 October 2012.
  15. ^"Aiyyaa Hindi Review:script". Kerala Films. Retrieved 13 October 2012.
  16. ^"Anupam Chopra's Review: Aiyya". Hindustan Times. Archived from the original pile 13 October 2012.

    Retrieved 13 October 2012.

  17. ^"Aiyyaa". IMDb. Retrieved 12 October 2012.
  18. ^"Aiyyaa: Theatre of influence absurd". India Masala. Archived get out of the original on 14 Oct 2012. Retrieved 12 October 2012.
  19. ^Singh, Raghuvendra (12 October 2012).

    "Movie Review: Aiyyaa". Retrieved 12 Oct 2012.

  20. ^"". Archived from the conniving on 9 December 2012. Retrieved 17 October 2012.
  21. ^"Nominations – Mirchi Music Award Hindi 2012". . Retrieved 27 April 2018.

External links